When you’re a business searching for a commercial photographer, choosing the right person to complete your project is crucial to your success. Commercial photography is about telling the story of your company, product, or service in a way that resonates with your target audience. If your photographer doesn’t understand your story, or know how to tell it effectively, then they won’t be able to produce the photos you’re looking for.
So, how can you make sure you choose the right commercial photographer to capture your business or product in a way that entices your audience? Here are a few tips to help you make the best decision!
Look for someone with experience in your industry.
Different commercial photographers have different specialties. Some may focus on product photography for example, while others focus on corporate headshots or real estate. Many photographers specialize in several types of commercial photography. The key is to choose one with a background and knowledge in what you’re looking to have photographed.
Always view their portfolio.
The best way to judge if a photographer is a good fit for your business is to spend some time looking at their past work. Most photographers have a portfolio on their website or somewhere online you can view, but if they don’t you can always ask for one. Focus your attention on past projects that are similar to yours. Look for variety in style, consistency in quality, and photos that tell a story.
Talk to a potential photographer about your project before you hire them.
Before you settle on a commercial photographer, you should talk through some of the aspects of your project. Discussing the details of your vision with a potential photographer will help you ensure they understand your needs and are on the same page about your goals.
As a commercial photographer with a diverse range of specialties, decades of experience, and a passion for every project, Neil Boyd is sure to provide your company with professional, eye-catching images. He will tailor every photoshoot to your needs and vision, while bringing his own talent and experience to create perfectly refined photos for your business, advertising materials, website, and more.
Contact Neil Boyd Photography at 919-737-5609 to discuss your commercial photography needs in Raleigh, Durham, Chapel Hill, and surrounding NC areas today!