Running your own business is no easy feat. It makes sense, therefore, that most business owners are constantly looking for ways to save on costs. Product photography is an area where many people think they can safely cut costs and do it in-house or even themselves. But the truth is, forgoing professional product photography can be detrimental to the success of your business.
Consider these reasons below why investing in a professional is always the better option!
Time and money spent doing your own product photography would be more wisely spent growing your business.
The time and equipment necessary to photograph your own products are more extensive than you think. You’ll need a physical space to shoot, studio lighting, backgrounds, tripods, cameras, editing software, and a team to execute the photoshoots if you won’t be doing them yourself. Your ROI will be higher if you simply hire a professional, who already has the equipment, to do the work. Then, you can put the energy, time, and money you save back into the rest of your business.
Taking a picture is not the same thing as creating an image.
A professional product photo should create an image experience for those who view it. That’s what grabs their attention and makes them want what they see. DIY photographers often overlook important details that make that distinction between standard image and full visual experience. Then, your product photos end up looking like Craigslist ads instead of professional merchandise, reflecting poorly on your business.
A professional product photographer will take high-quality images that are enticing, but still true to product.
The quality of your product images signals to customers the quality of your business. You should have multiple high-resolution photos of each of your products that are an accurate, but expertly presented, representation of the merchandise. Customers want the product they order to arrive looking like the photos that made them order it. Only a professional product photographer has the knowledge and tools it takes to create a consistent visual experience for each product, and across the board for your inventory.
With a background in not just photography, but marketing and advertising as well, Neil Boyd is uniquely well-versed in how to capture a product image that sells.
We’ve done professional product photography in Raleigh and beyond for a wide variety of products, including luxury jewelry, beauty supplies, electronics, clothes, perfume, medical equipment, and more. Whatever products you need photographed, we’ll capture their essence in the most effective and artistic way possible.
Contact Neil Boyd Photography today to learn more about our product photography services!
