Commercial photography in Raleigh NC

Over the years I have worked a lot with Realtors in the area. Sometimes its Real Estate Photography, (usually in Raleigh NC and surrounding areas) often its corporate head shots (studio and environmental) and every now and again its a big group shot.

A couple of weeks ago I had the opportunity to photograph Angela Drum and her team.

When i do group photography in NC, I really try to make the final image look as casual as possible and not the upright, all in a line style pose.

I try to bring both height and depth into the image that I am going to produce.

Angela and her team were so fun and easy to work with and I had a really great time working with them.

below is the final image.

If you are looking for someone to photograph you and your staff please give me a call on 919 737 5609 or contact me at neil@neilboydphotography.tv

Our work includes commercial headshots, group photos, lifestyle photos, commercial and residential real estate photography.

Lifestyle Photography: What It Is & How It Can Benefit Your Business

Commercial photography has evolved to encompass a wide range of different styles and techniques. The type of photos used in marketing materials today include more than just standard product photography, but also creative images that capture a business and its essence. Architectural photography, corporate environmental photography, and construction photography are just a few innovative examples that come to mind.

Perhaps one of the most effective approaches to commercial photography that has emerged is lifestyle photography. Let’s take a closer look at this genre of photography and what it can do for your business.

What is lifestyle photography?

Lifestyle photography as a genre is a kind of portrait photography that captures people in real-life situations. Many people think lifestyle images are simply candid shots taken by a professional, but that is not necessarily true. Modern lifestyle photography often relies on direction from the photographer, but in natural, real-life environments. It is more of a blend of staged settings and candid subjects.

How can your business benefit from lifestyle photography?

Create an emotional connection with consumers.

Advertising your products or services in a lifestyle environment tells a story that your audience can relate to. Building this type of connection helps get them emotionally invested in your product and feel confident about buying it.

Draw attention and gain trust.

Lifestyle photography naturally peaks a viewer’s interest, making it a unique way to draw attention to your business or product. When you offer content that looks and feels authentic, you build a trust with customers that translates not only to sales, but also continued loyalty over time.

Add a human element to your marketing materials.

Using images of the same products at different angles or with varying backgrounds over and over again can get boring. Lifestyle photography shows that you’re selling more than just a product, but also, well, a lifestyle. Make your marketing materials more interesting and send a message that you care about the customer experience as a whole, not just business and sales.

Neil Boyd is one of the leading lifestyle photographers throughout Raleigh, Chapel Hill, Durham, and Charlotte, North Carolina. He has been innovative in incorporating lifestyle images into all types of commercial photography, from restaurants to real estate to fitness and beyond.

To learn more about how we can use lifestyle photography to promote your business, contact Neil Boyd Photography today!

Why Every Agent Should Hire a Professional Real Estate Photographer

As a real estate agent, your job is to get your clients the highest value for their property in the shortest amount of time. The best way to do that is to work with a team of professionals who can lend their expertise to the different components that set the stage for a lucrative sale.

One of the first members you should secure for your team? A professional real estate photographer—and here’s why:

Get more attention for your online listing.

As prospective buyers are scrolling through the dozens of properties just like yours in the same area, you need something that will make your listing stand out. Professional quality photos that showcase what your home has to offer will draw the eye immediately. The more eyes you draw online, the more interest you’ll see in person.

Save the time it would take to do it yourself.

You need to focus your energy where you can make the most impact when it comes to selling a property. Let a professional who already has the know-how to showcase your home the best way possible and equipment to pull it off worry about the real estate photos. This will free up your time and effort to prioritize your listings, marketing, and showings.

Sell properties faster.

The more interest a property generates from the outset, the faster it’s going to sell. Professional real estate photos will capture the attention of buyers right away and increase your chances of a quick sale. Plus, because your photos are likely to attract a greater number of buyers, the competition for your property will be higher and people will feel more compelled to put in an offer before someone else does.

Make more money now and in the long run.

The very first images buyers see of a property hold a lot of influence over perceived value. If your house or building looks more impressive in photos, buyers are going to think it’s worth more. This will result in higher offers and facilitate competition that drives up the final price. Not to mention, when your listings are selling faster and for more money, more people are going to want to enlist you to sell their property. Therefore, professional real estate photos are an investment that pays off in the short-term and long-term.

When you want to convince people that you’re the best agent to sell their home in Raleigh, you need to partner with the best real estate photographer in the area. At Neil Boyd Photography, we specialize in all areas of real estate photography, from interior to exterior, residential to commercial, and more.

Neil Boyd is also one of the only real estate photographers in Raleigh with a proven ability to artfully and skillfully incorporate lifestyle photography into his body of real estate work. Especially in higher-end markets, lifestyle images bring a unique human element to a real estate listing that paints a clear picture of the life potential buyers could be living in your property. Through these photos, buyers build a stronger emotional connection with your space and are more compelled to swiftly make a competitive offer.

With his one-of-a-kind perspective and experience, Neil will deliver images that have your buyers paying not only for the value of the property, but for the value they see in the lifestyle you’re selling with it. Give us a call at 919-737-5609 to get started with a free quote for your project!

Product Photography in Raleigh, North Carolina

At Neil Boyd Photography we have a vast experience of product photography for all applications. From simple on line stores or websites like Amazon and Etsy we have photographed hundreds of products.

Based in Raleigh, NC we've photographed products from major corporations like LG, Pentax, Cree etc.

We've photographed medical equipment for technical brochures and advertising collateral and jewelry and watches for major retail outlets.

A lot of our clients however, do not have budgets for major photo shoots and we work with our smaller clients to produce quality photographs that best represents their brands in a cost effective manner.

More people are now purchasing products on-line so it really important that your product is shown in the best possible light and stands out from your competitors.

So if your a small start-up company trying to break into a market or a larger company who needs excellent photography, we can do it for you.

Please contact us for rates for your next product photography shoot.

How Businesses Can Use Architecture Photography to Their Advantage

Excellent commercial photography is a crucial component to the success of any business. Without images to show off your products or services, you’re not left with much to prove to potential customers and clients that what you have to offer is valuable. You can’t expect your audience to trust your word or declarations alone—they need something more tangible to convince them that the claims you make about your company and its quality are true.

That’s where the art of architecture photography comes in.

For many types of businesses, striking photos of your building or property can be very effective at reaching and attracting more customers. Check out just a few of the many valuable ways you can put professional architecture photography to work for your business!  

High-quality photos of your facilities will enhance your website, branding, and marketing materials.

A majority of consumers have trouble visualizing a product or service based on description alone. They need something to make your company and its offerings feel real, rather than just like an abstract concept on paper or screen. Images of your physical business will help potential customers imagine themselves in your space and, if done skillfully, make them want to be there.

Use architecture photography on your website, billboards, paper ads, and other marketing materials to draw people in and get them wanting to explore more information about your company. This type of photography is especially engaging if your business involves selling the space itself, such as for hotels, event venues, or real estate.

Architecture photography helps you nail your first impression on potential customers and/or clients.

A photo is often the first experience a customer has with your business. It is not uncommon for people to form an opinion about your company and its products or services based on an image alone, without even bothering to see for themselves in person. Photos of your business, therefore, are your first chance to represent your company in a positive light.

Architecture photography will paint a picture for customers, convey an ambiance, and show them what to expect from you. If they see that you care enough to cultivate a high-quality physical space for your business, they are more likely to trust that your products and services are high-quality as well.

Use architecture photography to sell your property or design concepts.

Architecture photography highlights the best of what your space has to offer. If you’re trying to sell design services or the property itself, showcasing architectural features, details, and other unique characteristics is essential for attracting buyers or new clients.

A professional architecture photographer will have the training, skill, and equipment necessary to put your property’s best foot forward and on display for the people who matter. There is no better way to get buyers interested in a building you’re selling or that you’ve designed than to show off exactly what makes it a stunning, one-of-a-kind investment.

Photos of your building or architectural project can serve as documentation for investors.

The concept of architecture photography encompasses more than just finished buildings and properties. This type of photography can also include the construction process, chronicling the progress of a building from initial concept to final product.

These photos can serve as required documentation for contractors working on your property and investors who want to know how their money is being used. It’s also a nice way to document the various phases of your business or property coming to life for future marketing and sentimental purposes.

If you’re looking for a photographer to capture your Raleigh business as beautifully and authentically as possible, look no further than Neil Boyd Photography! With unparalleled skill and decades of experience in interior and exterior architecture photography, our team knows exactly how to deliver the best images for promotional and other purposes.

Contact us today so we can further discuss how to meet your commercial photography needs!