Commercial Photography Blog in NC

Neil Boyd is a commercial photographer in Raleigh NC. His work includes food photography, corporate head shots, product photography, architecture photography, event photography, advertising photography and lifestyle photography in Raleigh, Durham and Chapel Hill NC.

 

Real Estate Photography Raleigh NC

As well as photographing commercial real estate in North Carolina, we also shoot residential real estate. Residential real estate photography poses the same challenges as commercial real estate photography. When shooting interiors we have to be careful of the different lighting situations eg the warm tungsten light from lamps balanced with the blue UV light coming from outside. We also have to take numerous shots to balance the exposure between the bright light outside and the darker lights inside the building.

External shots also take some consideration as we often try to get nice blue skies behind the building which means we need to know where the sun is at any particular time of the day. There is nothing worse than having to shoot into the sun and getting lens flare across the building which we then have to handle on post production.

The other challenge that we face with residential real estate photography is timing. While its relatively easy photographing a house that is unoccupied and has been staged beautifully, it is a lot more challenging photographing a house that someone is living in.

There is also the time pressure in returning finished images back to the realtors so that they can get their listings up quickly.

All of the factors above are why I enjoy photography and the different challenges that each day brings. I have been a commercial photographer in Raleigh, NC now for almost twenty years. I love photographing residential real estate in Raleigh, NC so if you have any projects that you need photography for please contact me for a free quote. neil@neilboydphotography.tv

Commercial photography in Raleigh NC

Over the years I have worked a lot with Realtors in the area. Sometimes its Real Estate Photography, (usually in Raleigh NC and surrounding areas) often its corporate head shots (studio and environmental) and every now and again its a big group shot.

A couple of weeks ago I had the opportunity to photograph Angela Drum and her team.

When i do group photography in NC, I really try to make the final image look as casual as possible and not the upright, all in a line style pose.

I try to bring both height and depth into the image that I am going to produce.

Angela and her team were so fun and easy to work with and I had a really great time working with them.

below is the final image.

If you are looking for someone to photograph you and your staff please give me a call on 919 737 5609 or contact me at neil@neilboydphotography.tv

Our work includes commercial headshots, group photos, lifestyle photos, commercial and residential real estate photography.

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Lifestyle Photography: What It Is & How It Can Benefit Your Business

Commercial photography has evolved to encompass a wide range of different styles and techniques. The type of photos used in marketing materials today include more than just standard product photography, but also creative images that capture a business and its essence. Architectural photography, corporate environmental photography, and construction photography are just a few innovative examples that come to mind.

Perhaps one of the most effective approaches to commercial photography that has emerged is lifestyle photography. Let’s take a closer look at this genre of photography and what it can do for your business.

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What is lifestyle photography?

Lifestyle photography as a genre is a kind of portrait photography that captures people in real-life situations. Many people think lifestyle images are simply candid shots taken by a professional, but that is not necessarily true. Modern lifestyle photography often relies on direction from the photographer, but in natural, real-life environments. It is more of a blend of staged settings and candid subjects.

How can your business benefit from lifestyle photography?

Create an emotional connection with consumers.

Advertising your products or services in a lifestyle environment tells a story that your audience can relate to. Building this type of connection helps get them emotionally invested in your product and feel confident about buying it.


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Draw attention and gain trust.

Lifestyle photography naturally peaks a viewer’s interest, making it a unique way to draw attention to your business or product. When you offer content that looks and feels authentic, you build a trust with customers that translates not only to sales, but also continued loyalty over time.

Add a human element to your marketing materials.

Using images of the same products at different angles or with varying backgrounds over and over again can get boring. Lifestyle photography shows that you’re selling more than just a product, but also, well, a lifestyle. Make your marketing materials more interesting and send a message that you care about the customer experience as a whole, not just business and sales.

Neil Boyd is one of the leading lifestyle photographers throughout Raleigh, Chapel Hill, Durham, and Charlotte, North Carolina. He has been innovative in incorporating lifestyle images into all types of commercial photography, from restaurants to real estate to fitness and beyond.

To learn more about how we can use lifestyle photography to promote your business, contact Neil Boyd Photography today!

Why Every Agent Should Hire a Professional Real Estate Photographer

As a real estate agent, your job is to get your clients the highest value for their property in the shortest amount of time. The best way to do that is to work with a team of professionals who can lend their expertise to the different components that set the stage for a lucrative sale.

One of the first members you should secure for your team? A professional real estate photographer—and here’s why:

Get more attention for your online listing.

As prospective buyers are scrolling through the dozens of properties just like yours in the same area, you need something that will make your listing stand out. Professional quality photos that showcase what your home has to offer will draw the eye immediately. The more eyes you draw online, the more interest you’ll see in person.

Save the time it would take to do it yourself.

You need to focus your energy where you can make the most impact when it comes to selling a property. Let a professional who already has the know-how to showcase your home the best way possible and equipment to pull it off worry about the real estate photos. This will free up your time and effort to prioritize your listings, marketing, and showings.

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Sell properties faster.

The more interest a property generates from the outset, the faster it’s going to sell. Professional real estate photos will capture the attention of buyers right away and increase your chances of a quick sale. Plus, because your photos are likely to attract a greater number of buyers, the competition for your property will be higher and people will feel more compelled to put in an offer before someone else does.

Make more money now and in the long run.

The very first images buyers see of a property hold a lot of influence over perceived value. If your house or building looks more impressive in photos, buyers are going to think it’s worth more. This will result in higher offers and facilitate competition that drives up the final price. Not to mention, when your listings are selling faster and for more money, more people are going to want to enlist you to sell their property. Therefore, professional real estate photos are an investment that pays off in the short-term and long-term.

When you want to convince people that you’re the best agent to sell their home in Raleigh, you need to partner with the best real estate photographer in the area. At Neil Boyd Photography, we specialize in all areas of real estate photography, from interior to exterior, residential to commercial, and more.

Neil Boyd is also one of the only real estate photographers in Raleigh with a proven ability to artfully and skillfully incorporate lifestyle photography into his body of real estate work. Especially in higher-end markets, lifestyle images bring a unique human element to a real estate listing that paints a clear picture of the life potential buyers could be living in your property. Through these photos, buyers build a stronger emotional connection with your space and are more compelled to swiftly make a competitive offer.

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With his one-of-a-kind perspective and experience, Neil will deliver images that have your buyers paying not only for the value of the property, but for the value they see in the lifestyle you’re selling with it. Give us a call at 919-737-5609 to get started with a free quote for your project!

Product Photography in Raleigh, North Carolina

At Neil Boyd Photography we have a vast experience of product photography for all applications. From simple on line stores or websites like Amazon and Etsy we have photographed hundreds of products.

Based in Raleigh, NC we've photographed products from major corporations like LG, Pentax, Cree etc.

We've photographed medical equipment for technical brochures and advertising collateral and jewelry and watches for major retail outlets.

A lot of our clients however, do not have budgets for major photo shoots and we work with our smaller clients to produce quality photographs that best represents their brands in a cost effective manner.

More people are now purchasing products on-line so it really important that your product is shown in the best possible light and stands out from your competitors.

So if your a small start-up company trying to break into a market or a larger company who needs excellent photography, we can do it for you.

Please contact us for rates for your next product photography shoot.